Debunking Stereotypes – We’re In!

Back in April, the Handwerkskammer Stuttgart reached out to us to ask if we would like to take part in a short video shoot. The topic: Debunking stereotypes in the skilled trades.

But what exactly is a stereotype? 

According to the Duden dictionary, a stereotype is an "ingrained, outdated idea" or a simplified opinion about a thing, person, or group. We collected a few examples:

  • In the trades, you only work physically, not with your brain!
    WRONG: Creativity and brainpower are essential, especially in orthopedic shoemaking. From designing custom shoes, gluing soles, to consulting with customers – it’s all part of the job.
  • Tradespeople always make a mess!
    YES AND NO: As the saying goes in carpentry, “Where there’s planing, there’s shavings.” Yes, our workshop isn't clean enough to eat off the floor – but it doesn’t have to be. That’s why we have a break room where we eat together. The broom takes care of the rest.
  • Skilled trades lack diversity and have no future!
    WRONG: There are more than 130 skilled trades with opportunities to earn a master’s certificate. Depending on the field, training can also be part of a dual study program. After all, in the future we’ll still need roofs over our heads, clothes and proper shoes to wear, warmth in winter, and a refreshing shower in summer – just to name a few examples.
Our orthopedic shoemaker master Simone during the shoot

The video starts with the words: “Why did no one ever tell me that…”
Because when we look at (vocational) careers from a different angle and don’t rely on tired stereotypes, we gain entirely new perspectives.

If you'd like to participate, feel free to get in touch. Here’s the link to the homepage of the Handwerkskammer:

› To Handwerkskammer Stuttgart

And here’s the finished video featuring our orthopedic shoemaker master Simone:

 

Thanks to the Handwerkskammer Stuttgart for the great collaboration and we’re looking forward to more exciting projects!
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